![]() ![]() Once the team agrees on the top three destinations the organization will need to reach to achieve the big important goal (BIG), collaboration is facilitated to prioritize all marketing strategies and tactics related to each destination. The MOW first focuses your team on the science of marketing (the highest goal) and the objectives of marketing (the destination). When everyone is clear on the ins and outs of your company’s marketing plan and the strategies therein, you too can set the stage for powerful and creative collaborative sessions that stand out from the competition.Īt Big Buzz, we set the stage for successful visual campaigns for our clients in the healthcare industry by offering five key strategies: 1. This joyous flow state of creative energy thrives when your team is collectively aligned to reach a set goal. Soon enough, a visual campaign begins to take shape and the team agrees on a clear path forward. Doing so helps everyone envision the next steps in vivid detail by bringing their words to life. You’re referencing the brand messaging, mood board and brand guidelines for inspiration. The discussion commences and the team’s creative ideas start flowing. It’s clear through differentiation that your competitors have got nothing on this team and what you do for your target audience. The energy is high, and you know that the brand has been developed to represent the true essence of the organization. Everyone is clear on the company’s big important goal, objectives and strategies that will give them the traction to succeed. It’s early, but the smell of fresh-brewed coffee is in the air and several members of your team from sales to marketing have arrived in a shared collaborative spirit. Imagine this: The team has gathered around the meeting table to discuss a new campaign. ![]()
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